A prominent eCommerce brand in Bangladesh, struggled with stagnant organic growth due to unresolved technical SEO issues, poor content structure, and redirect problems. To overcome these challenges, we implemented a holistic, customized SEO strategy focused on technical optimization, content enhancement, and link-building. Within just six months, the results were transformative—driving a 300% increase in organic traffic and a 3x return on investment. This case study outlines the challenges, strategic approach, and measurable success of the project.
🛑 The Challenges
Despite strong branding, this store’s online performance was held back by technical SEO issues, poor page structure, and inconsistent content across key landing pages. These challenges resulted in low organic visibility and missed revenue opportunities.
This leading eCommerce platform was facing significant barriers to organic growth due to:
- Technical SEO Bottlenecks: Development limitations hindered critical SEO implementations.
- Lack of Strategic Content: Category, brand, and offer pages lacked structured content that aligned with search intent.
- Redirection Issues & Stock-out Handling: Inefficient redirect chains and unresolved handling of out-of-stock product pages negatively impacted SEO performance.
These combined issues limited their visibility on search engines, preventing them from reaching potential customers effectively.
✅ The Solution: A Tailored, Holistic SEO Strategy
Our approach combined in-depth diagnostics with strategic planning and hands-on implementation, creating a unified SEO framework that aligned technical, on-page, and content elements—ensuring long-term growth and scalable performance.
We delivered a comprehensive, multi-phased SEO solution that addressed both technical and strategic aspects:
- In-Depth SEO Audit
Conducted a full audit, categorizing findings into:- Technical SEO issues
- On-page optimization gaps
- Backend development limitations
- Low-quality backlinks
- Custom Strategy Development
Formulated a personalized SEO roadmap aligning with their business goals and development capabilities. - Technical SEO Implementation
Collaborated closely with their internal web development team to:- Resolve crawling/indexing issues
- Fix redirection chains
- Implement schema markup and core web vitals improvements
- Introduce logic for handling stock-out pages effectively
- On-Page Optimization
- Revised metadata with target keywords
- Enhanced internal linking structure
- Optimized images with alt attributes and reduced load times
- Structured content across key category, brand, and offer pages
- Link-Building Campaign
- Eliminated toxic backlinks
- Built a strong backlink profile through targeted outreach and content syndication
📊 The Results
In just 6 months, the impact of the tailored SEO implementation was evident:
- 🚀 300% increase in organic traffic
- 🔝 150% improvement in SERP rankings for key transactional keywords
- 💰 3x Return on Investment (ROI) from organic sales
- 📈 30,000+ monthly organic visitors driven by strategic SEO and high-quality content
💬 Client Testimonial
“Working with Murad was a game-changer for our e-commerce business. His technical SEO optimizations and content strategy helped us achieve first-page rankings for our most competitive keywords. Highly recommended!”
— Marketing Team,