Our client, a mid-sized B2B SaaS company in the healthcare industry, aimed to scale user acquisition without increasing paid advertising costs. While their software offered clear value, organic visibility and inbound lead generation were stagnant, and cost-per-acquisition (CAC) remained unsustainably high.
Challenges
Despite having a high-quality SaaS product and a loyal customer base, the company struggled to gain traction organically. Their digital presence was heavily reliant on paid advertising, resulting in a high customer acquisition cost (CAC) and limited long-term ROI. Organic traffic was minimal, content lacked visibility, and keyword rankings were sparse—making it difficult for potential users to discover the platform during critical decision-making stages.
- Low search engine visibility with limited keyword rankings.
- Dependence on paid ads for most lead generation.
- Poor content discoverability due to lack of SEO optimization.
- High customer acquisition cost (CAC) with minimal ROI from organic channels.
Goals
- Increase organic lead generation.
- Reduce CAC significantly.
- Expand keyword rankings across all funnel stages.
- Improve overall content visibility and engagement.
Custom Strategy & Execution
To reverse the dependence on paid traffic and scale sustainable user acquisition, we developed a comprehensive SEO-led growth strategy. This included a full technical audit, content marketing overhaul, keyword expansion, and strategic link building. By aligning content with user intent across the buyer journey and optimizing every layer of the website, we laid the foundation for long-term organic visibility, lead generation, and cost efficiency.
1. Comprehensive SEO Audit & Technical Fixes
We began with a full audit to identify crawl errors, broken links, slow page speeds, and indexing issues. Critical technical SEO improvements were made, including:
- Restructuring site architecture for better crawlability.
- Optimizing internal linking for semantic depth.
- Implementing schema markup for rich results.
2. Content Strategy Overhaul
We redesigned the content marketing strategy from the ground up:
- Keyword Research: Mapped over 1,000 high-intent, low-competition keywords across all funnel stages.
- Content Clusters: Built topical authority by creating in-depth content hubs around core SaaS features.
- SEO Optimization: Updated existing content for on-page SEO (title tags, meta descriptions, H1s, internal links, etc.).
3. Blog & Resource Center Revamp
We introduced a scalable blogging framework and upgraded their knowledge base with:
- Weekly long-form blog posts targeting buyer queries.
- Strategic CTAs integrated for demo requests and whitepaper downloads.
- Optimized lead magnets across pages for conversion tracking.
4. Link Building & Outreach
To boost authority:
- We launched a white-hat outreach campaign targeting niche directories, blogs, and SaaS tool roundups.
- Built strategic partnerships to generate backlinks and increase domain rating.
5. Performance Tracking & Iteration
We used GA4, Search Console, and SEO tools like Ahrefs and SEMrush to monitor KPIs and adjust the strategy monthly.
Results (After 6 Months)
| Metric | Outcome |
|---|---|
| Organic Leads | ↑ 180% |
| Customer Acquisition Cost (CAC) | ↓ 90% |
| Content Visibility | ↑ 5x |
| New Keywords Ranking | ↑ 500+ |
| Top 10 SERP Positions | ↑ 300+ keywords |
Client Testimonial
“The SEO transformation has been remarkable. We’re generating more qualified leads through content than we ever did through ads—and at a fraction of the cost. Our internal team is now confident managing and scaling this momentum thanks to Murad’s framework.”
— Head of Growth, B2B SaaS Company
Overview
This case study highlights how a targeted SEO and content marketing strategy can rapidly scale organic acquisition for B2B SaaS companies. Through technical enhancements, content-driven authority building, and keyword-focused optimization, we helped our client drastically reduce CAC while unlocking sustainable, long-term growth.