A local retail business partnered with us to boost their in-store traffic and online visibility. With limited presence in Google’s map pack and inconsistent local listings, they were missing out on high-intent local customers. Through a targeted local SEO strategy, including the verification of 10 GMB listings and optimization for key search terms, we helped them achieve top 3 rankings—driving a 400% increase in map pack visibility and a 50% rise in foot traffic.
The Challenges
The business struggled with low visibility in local search results, especially within Google’s map pack—a key driver for local foot traffic. Their online presence lacked consistency, and multiple locations were either unverified or poorly optimized. As a result, potential customers were unable to find the business when searching for relevant services nearby. The client faced several key issues:
- Low visibility in Google’s local map pack for relevant search terms.
- Inconsistent presence across local listings.
- Minimal foot traffic from digital discovery.
Strategy & Implementation
To address these challenges, we developed a comprehensive local SEO strategy focused on improving map pack rankings and maximizing local discovery. This included verifying 10 Google My Business (GMB) listings, optimizing each profile for location-based keywords, and enhancing visibility through structured citations, reviews, and geo-targeted content.
1. GMB Optimization & Verification
We verified and optimized 10 Google My Business (GMB) listings across their local target area. Each listing was customized with:
- Accurate NAP (Name, Address, Phone Number)
- Branded and location-optimized descriptions
- High-quality images and regular post updates
- Category and service optimization
2. Local SEO Strategy
We implemented a location-specific keyword strategy, focusing on ranking in the Top 3 Map Pack for key commercial search terms (e.g., near me, Price in, Offer in).
3. Map Pack Authority Boost
Using targeted citations, reviews acquisition, and geo-tagged media, we enhanced the authority and visibility of each location in Google Maps.
Results
| Metric | Outcome |
|---|---|
| Map Pack Visibility | ↑ 400% |
| Verified GMB Locations | 10 |
| Top 3 Map Pack Rankings Achieved | Yes – for all primary keywords |
| Foot Traffic Growth | ↑ 50% |
Through a hyper-local SEO strategy and verified GMB roll-out, we helped this business achieve top 3 visibility across all local search terms, resulting in a 400% increase in map pack exposure and a 50% surge in physical store visits. This case demonstrates the ROI of strategic local SEO and map pack dominance for brick-and-mortar businesses.
💬 Client Testimonial
“Murad’s deep understanding of local SEO helped our boutique stand out in a highly competitive market. His hands-on training sessions were incredibly valuable—empowering our team with the knowledge and confidence to sustain our SEO success long-term.”
— Business co Founder,