Digital Marketing Training in Bangladesh

Career Path of Digital Marketing

Freelance Market Place
Multinational Company
E-Commerce Company
Online News Portal
B2B Online Business Site
Real Estate
Supper Shop
Restaurant
Fashion House

Brief Description About This Training

Practical Search Engine Optimization (SEO) training course is designed to provide knowledge and technical skills to become a successful Search Engine Optimizer at Online Markets. It starts with the fundamental concepts of SEO, Site Architecture to intermediate & advanced topics of Keyword Research, On-Page and Off-Page Optimization, Competitor Analysis, Google Analytics, Google Search Console, etc.

Note: SEO tools, Documents, Suggestions & SEO Needed Everything Will be Provided Through Videos or Doc File.

Benefits of This SEO Training

Why someone will attend the course?

  1. Earning from your site/blog using different Advertisement Networks (International & Local).
  2. Earn by Writing paid articles/sponsored posts or articles in your blog.
  3. Learning the procedures of how you can earn from different Affiliate programs or offers using your website/blog.
  4. Outsourcing Career at Online Market places.
  5. Extra income with SEO services (part-time).

To whom the course will be eligible?

  1. International/Local small business/business owners who have a physical business location or online base business & want to rank their Website/FB page at Google/Yahoo/Bing SERP (business e.g. shops, restaurants, fashion house), etc.
  2. SEO service who want to learn more about Search Engine Optimization (SEO).
  3. SEO professionals or Digital Marketing for Online Business.
  4. Want to offer Local SEO services to local clients or International local businesses.

Total Class: 14

                Total Time : 28 Hours

Course Fee: BDT 20,000

Course Schedule: Saturday & Sunday

SEO Course Module

Class 1: Introduction to SEO & Search Engine Working Process

  • Concept of Freelancing & Outsourcing
  • What is SEO?
  • What is Search Engine?
  • How Search Engine Work?
  • Why we use Search Engines?
  • Overview of SEO?
  • Why does my website need SEO?
  • Self-Branding & It’s Important
  • Self-Branding Process

Class 2: Keyword Research & Analysis

  • Basic of Keyword Research
  • Brainstorming of Your Keyword
  • Types of Keyword
  • Keyword Research & Competitors Analysis
  • Keyword Research Using Free Tools
  • Keyword Research Using Paid Tools
  • Keyword Research for Local Business
  • Keyword Research for Global Business
  • Keyword Research Reporting
  • Keyword Research Clients Reporting
  • Scope of Keyword Research Work

Class 3: Overview of On-Page Optimization

  • On-site optimization fundamentals
  • Content Length
  • URL Structures
  • Page Titles
  • Meta Title
  • Meta description
  • Meta keywords
  • Keyword Stuffing
  • Keyword Density
  • Implement Target Keyword
  • H1-H6 Tags Implement
  • Internal linking
  • Images Optimization
  • The perfectly optimized page
  • Scope of On Page SEO Work

Class 4: Website Install and Set Up

  • Overview of Domain Hosting
  • Overview of SSL & HTTPS
  • Domain Choice and Buying
  • Setup Domain with Hosting
  • Installing WordPress
  • Uploading and installing Themes
  • Installing important WP plugins
  • Publishing and optimizing articles in WordPress CMS
  • Managing WordPress SEO Plugin While Publishing
  • Articles/contents.

Class 5: Practical On-Page Optimization

  • On-site optimization fundamentals
  • Content Length
  • URL Structures
  • Page Titles
  • Meta Title
  • Meta description
  • Meta keywords
  • Keyword Stuffing
  • Keyword Density
  • Implement Target Keyword
  • H1-H6 Tags Implement
  • Internal linking
  • Images Optimization
  • The perfectly optimized page
  • Scope of On Page SEO Work
  • Using WordPress & Yoast SEO Plugins

Class 6: Overview of Off Page SEO & Link Building

  • Fundamentals of Off – Page Optimization
  • Concepts of Link building
  • Types of Link Building
  • Local Citation
  • Profile Link Building
  • Social Book Marking
  • Edu & govt. Links
  • Forum Posting
  • Classified Ads
  • Add Comment
  • Directory Submission
  • Web 0.2
  • Q & A Marketing
  • Content marketing
  • Outreach, Article Submission
  • PR Submission

Class 7: Practical Off Page SEO & Link Building

  • Concepts of Link building
  • Types of Link Building
  • Local Citation
  • Profile Link Building
  • Social Book Marking
  • Edu & govt. Links
  • Forum Posting
  • Classified Ads
  • Add Comment
  • Directory Submission
  • Web 0.2
  • Q & A Marketing
  • Content marketing
  • Outreach, Article Submission
  • PR Submission
  • Link-building Plan
  • Scope of Link Building Work

Class 8Local SEO Optimization

  • Keyword Research & Competitors Analysis
  • On Page SEO Technique
  • Off SEO & Backlink Technique
  • Target Location & Audience
  • Search Console & Analytics
  • Structure Data Markup
  • Google My Business Page
  • NAP Implement

Class 9: Technical SEO

  • Overview of Search Console, Analytics & Tag Manager
  • Set up Search Console & Monitoring
  • Set Up Analytics & Monitoring
  • Set Up Tag Manager & Monitoring
  • How search engines crawl & Index
  • Information architecture
  • Sitemaps
  • Robot.txt
  • W3C validation
  • Google page Speeds
  • Overview of Structure Data Markup
  • Types of Schema
  • Implement Rich Snippet and More

Class 10: Website Audit & Working Plan

  • Concept of SEO Audit
  • SEO Audit Checklist
  • SEO audit tools we Need
  • Working Plan Concept
  • Full Website Audit & Working Plan

Class 11: Concept of Google Algorithm Update

  • Google Algorithm updates Overview
  • Algorithm Update History
  • Types of Algorithm Already Update
  • Google Panda Update
  • Google Penguin Update
  • Google Hummingbird Update
  • Google Hawk Update
  • Google Fred Update
  • Board Core Algorithm

Class 12: Basic Social Media Marketing (Organic)

  • Concept of Social Media Marketing
  • Why Need Social Media Marketing
  • Facebook Marketing
  • Instagram Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Pinterest Marketing

Class 13: Online Freelancing Market Place

  • Upwork
  • Fiverr
  • Freelancer
  • Trulencher
  • Outside of Marketplace
  • Social Media
  • BD Local Market And More Technique.

Class 14: Types of Problem Solving and Discuss More

  • Question & Answer
  • Gather Enough Confident
  • Working Environments Creation
  • Communications Skill Development
  • Presentations and More
  • Resource To Know Advanced Technique

Google Ads & Facebook Ads

SEM (Search Engine Marketing)

SEM Fundamentals
Data Feed Creation
Audience Creation
Campaign, Group & Ad Set Up
Re-targeting & Re-marketing List Creation
Search AD (Text Ad Set Up)
Dynamic Ads (DPA) Set Up
Image Ads (GDN) Set Up
Perfectly Optimize AD

SMM (Social Media Marketing)

Social Media Basics
Facebook Marketing
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
Reddit Marketing
Google Plus Marketing
Social Media Paid Advertisement
And More….

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